For Professionals
Improve your own credibility.
Real estate professionals, wealth advisors, attorneys, consultants, executives, founders, and sales professionals use YOUmanize to see the gap and act on it.
Primary product: Pro and Strategist.
Human Credibility Intelligence
AI now decides who gets trusted.
Most people never see how it reads them.
There is a gap between who you are in real life and how you show up where AI and humans are deciding. YOUmanize measures that gap across seven trust signals, shows you why it is there, and tells you what to do next. See what AI sees about you, and change what it finds.
Your Score in 90 seconds to five minutes. No credit card.
app.youmanize.ai
YOUmanize™ Score
Analyzed: LinkedIn · Last updated today
Recognized Credibility
+5 pts since last analysis
Trust Signal Breakdown
Authenticity 70 · Medium
Consistency 85 · High
Reciprocity 40 · Low
Relevance 55 · Low
Social Proof 40 · Low
Transparency 70 · Medium
Emotional Resonance 70 · Medium
A
Alice · Credibility Advisor
Your strongest signal is Consistency. Focus next on Social Proof. It's the highest-leverage move from here.
Every signal, pattern, and tier in YOUmanize was built directly from Rachel and Joshua B. Lee's 15+ years of work with founders, authors, executives, and category-defining operators.
“She's the real deal in a world where real deals are in short supply. I'm a 40+ year veteran of the advertising industry, and Rachel stands out as a true inspiration.”
Rochelle Newman-Carrasco
EVP, Cross-Cultural Storyteller
Walton Isaacson
For Organizations
Improve trust and credibility across your teams.
Technology, financial services, healthcare, professional services, and enterprise teams use YOUmanize to understand how public-facing people are being read.
Primary product: Team and Enterprise.
For Agencies and Networks
Benchmark and improve credibility at scale.
Marketing and PR agencies, associations, membership organizations, professional communities, and industry networks use YOUmanize across clients and members.
Primary product: Agency and Network.
Professionals improve their credibility. Organizations improve it across teams. Agencies and networks improve it across clients and communities. All on the YOUmanize Human Credibility Intelligence Platform.
Voices
Founders and operators on working with Rachel and Joshua.
The platform is new. The work behind it is fifteen years deep.
Dr. Jeremy Weisz
Co-Founder, Rise25
Rise25, LLC
“If you want to understand what real human connection looks like in the digital age, look no further than Joshua B. Lee. He reminds us that people buy from people, and that genuine connection is the most powerful strategy.”
Jane Lehman
Independent Associate
LegalShield
“Joshua explained why the conversation is shifting to Answer Engine Optimization. The goal is no longer to get clicks, but to become the answer when AI tools surface expertise. His work helps professionals build real authority in an AI-shaped world.”
Robb Bush
Founder
INDUSTRY 5
“What Joshua brings to the table is rare: clarity, conviction, and a deep human connection in a space that's often anything but. He doesn't just optimize LinkedIn, he strives to humanize it.”
Anna Choi
Founder, 2x TEDx Speaker
SolJoy
“Working with Joshua inspired me to level up my game and own who I am. It went beyond LinkedIn to really being unapologetic for who I am and what I offer in the world.”
Maryam Taheri
Chief Executive Officer & Founder
Semerie
“Rachel has this rare gift of understanding the heart of a brand and translating that into something real and meaningful. She helps her clients create connections that feel genuine and lasting, not just about flashy marketing or trends.”
Victor Pierantoni
Head Coach and Founder
Zen Stoic
“Joshua reminded me of one of the most valuable lessons in business: we are all human beings. He showed me the power of just being a sincere human online and building my business ethically.”
The YOUmanize Score
One number for whether you are believed, not just whether you are seen.
The Score measures how consistently your public presence signals credibility, across seven psychological trust signals, on a scale of 0 to 100, with a confidence band based on how much evidence we have. It is the synthesis of how real people, and now AI, decide whether you can be trusted as the answer.
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Authenticity
Alignment between what you say, what you show, and what you do.
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Consistency
The reliability and rhythm of how you show up publicly over time.
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Reciprocity
How often your presence gives value before asking for it.
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Relevance
Alignment between your voice, your topics, and what your audience cares about.
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Social Proof
Visible signals that others recognize, engage with, or endorse your credibility.
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Transparency
Clarity around your values, intentions, and boundaries.
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Emotional Resonance
The felt sense that your presence is credible enough to remember, repeat, and rely on.
A lower score is not bad news. It is opportunity made visible.
0 to 50
Credibility in Formation
Your signals exist but are inconsistent. AI cannot yet form a confident picture of who you are or who to recommend you to.
51 to 80
Recognized Credibility
AI has enough signal to surface you in some contexts. You are findable, increasingly trusted, but not yet the default answer.
81 to 100
Established Authority
AI recognizes you as a default source. You are cited, recommended, and surfaced consistently. Credibility compounds without daily effort.
Why this matters
Visibility used to be the advantage.
Now it is table stakes.
When someone asks an AI engine who to trust, who to hire, who to learn from, it scans the public web and decides who to recommend based on what it can see. It does not weigh follower counts. It weighs the human trust signals underneath.
AI did not create this. The gap between real reputation and online presence has existed since the internet started rewarding visibility over substance. AI is the forcing function. It made the gap expensive.
65%
>50%
Meet Alice
An advisor who reads your signals and tells you the next move.
Alice does not write your story for you. She helps you understand how the world is reading it. Every week she reads your updated analysis and tells you the few things that matter most: what to strengthen, what to hold, and what to ignore for now. Her guidance is grounded in your real signal data and the methodology behind the Score, with the sources cited, and she remembers your history from one conversation to the next.
She is the interpreter between who you have actually become and how that is showing up where humans and AI can see it.
Your Weekly Focus
Personalized guidance from Alice based on your latest analysis
Your current score of 63 places you in the Recognized Credibility tier. Focusing on your highest-leverage signals will be the fastest path to advancing your credibility.
↑
Boost Trust Through Storytelling
Dedicate time this week to share more personal stories that connect emotionally with your audience. Use LinkedIn, where your presence is strongest, to experiment with authentic narratives.
✓
Keep Up Strong Authenticity on LinkedIn
Authenticity is your strongest signal, driven largely by your LinkedIn profile. Continue presenting genuine, original content to maintain this trust pillar.
→
Ignore Low TikTok Score for Now
Your TikTok profile score is low, but since your strength is on LinkedIn, TikTok has minimal impact on your overall credibility right now. Focus where you already have traction.
How you are read
See your credibility the way the public, and AI, already see it.
Your YOUmanize profile shows how your presence reads across every platform AI indexes, where your trust signals are strong, where the gaps are, and the specific openings to close them. You only ever analyze public information you have chosen to share. No private data, no scraped contacts, no tracking.
Predictive intelligence
Know how something will land before you publish it.
Predict reads a draft against the voice fingerprint built from your real history and shows you how it will be received, a voice match, an audience read, and a phrase-level view of where it rings true and where it rings hollow. After you publish, the Resonance Score measures what actually happened, predicted versus real, so the gap between "this looks great on paper" and "this moved my audience" is finally measurable. This is live today, not a roadmap promise.
Predict
Paste a draft, see voice match, an audience swarm, and a phrase-level read before you publish.
Resonance Score
After you publish, measure predicted versus actual across the four quadrants.
Voice fingerprint
Enroll from pasted posts or a LinkedIn export so predictions are grounded in your real history.
Authority Index
See where you stand against the population, overall and per signal.
Authority Graph
See who is rising in your space, people worth knowing, and who to catch.
AI Answer Share
Track whether you are the cited answer across AI engines for your topics.
Built by the people who lived the problem
Fifteen years building real authority for real clients.
Then AI changed who gets seen.
Rachel B. Lee
Co-Founder & CEO, YOUmanize
Brand strategist, operator, and majority owner of YOUmanize
LinkedIn Top Voice. Former brand strategy leader at Microsoft and Gartner, led Microsoft Inspire social strategy (1B+ impressions, Speaker Excellence Award) and managed a $50M+ business at Gartner. Featured in The Washington Post. Guest lecturer at UT Austin McCombs.
Joshua B. Lee
Co-Founder & CVO, YOUmanize
Creator of Authority Architecture and The YOUman Catalyst
25+ years on what makes people trust, connect, and choose. 17 companies built. Nearly $1B in digital ad spend managed for brands including Google and MySpace. Author of Balance is Bullsh*t. Creator of Authority Architecture. Known as The YOUman Catalyst.
The client work revealed the problem. YOUmanize is the system Rachel and Joshua built to solve it at scale, so the right people stop being invisible at the exact moment AI is deciding who to recommend.
Read the origin story →Built from 15+ years of authority client work
Top-selling authors · Fortune 100 executive teams · Global performance coaches · Multi-stage VCs · Brand strategy leaders
Out of respect for our clients' privacy, specific names are reserved for direct conversations. Read more about who we've worked with →
Built as infrastructure
From the founder's authority
to the organization's credibility.
Every relationship in modern business runs on credibility AI can read. Same Human Credibility Intelligence layer underneath. Different operating model on top.
Professionals improve their credibility. Organizations improve it across teams. Agencies and networks improve it across clients and communities.
For Professionals
Improve your own credibility.
Real estate professionals, wealth advisors, attorneys, consultants, executives, founders, and sales professionals use YOUmanize to see the gap and act on it.
For Organizations
Improve trust and credibility across your teams.
Technology, financial services, healthcare, professional services, and enterprise teams use YOUmanize to understand how public-facing people are being read.
For Agencies and Networks
Benchmark and improve credibility at scale.
Marketing and PR agencies, associations, membership organizations, professional communities, and industry networks use YOUmanize across clients and members.
Pricing
Start with your Score. Grow into the level that matches the stakes.
Free
Free Trial
Experience the Score and the framework.
Get Your Score
$49 / month
Pro
For professionals actively improving their credibility.
Start with Pro
$249 / month
Strategist
Turn the engine into your personal credibility and positioning strategist.
Become a Strategist
Per seat
Team
For organizations managing credibility across multiple people.
Talk to us about Team
Custom
Enterprise
For larger organizations deploying credibility at scale.
Contact Sales
Plans by client count
Agency and Network
For organizations improving credibility across clients, members, and communities.
Talk to us about Agency
Common questions
About Human Credibility Intelligence.
What is Human Credibility Intelligence?
Human Credibility Intelligence is the practice of measuring, structuring, and improving the trust signals AI systems use to decide which people and businesses to surface. Unlike SEO (which optimizes pages for search engines) or AEO (which optimizes content to be mentioned by AI), Human Credibility Intelligence measures the credibility of the person or brand itself across seven psychological trust dimensions AI models weigh when ranking sources.
How is YOUmanize different from AEO tools like Profound or Otterly?
AEO tools tell you whether AI mentioned you. YOUmanize tells you whether AI trusts you. AEO measures mention frequency in LLM outputs. YOUmanize measures the underlying credibility signals (Authenticity, Consistency, Reciprocity, Relevance, Social Proof, Transparency, Emotional Resonance) that determine whether AI surfaces you in the first place. AEO is a downstream metric. Human Credibility Intelligence is the upstream cause.
How do LLMs actually decide who to surface?
LLMs do not rank by keyword density or backlinks. They evaluate credibility through patterns of trust signals across the open web: authenticity of voice, consistency over time, third-party validation, transparency of intent, emotional resonance. When asked "who should I trust on X," LLMs surface entities whose signals form a coherent pattern of credibility. YOUmanize measures those signals directly.
Who is YOUmanize for?
YOUmanize is built for professionals, organizations, agencies, and networks whose results depend on whether the people behind them are trusted. Professionals use it to improve their own credibility. Organizations use it across teams. Agencies and networks use it across clients, members, and communities.
Who built YOUmanize?
YOUmanize was co-founded by Rachel B. Lee (LinkedIn Top Voice, former Microsoft and Gartner brand leader) and Joshua B. Lee (17-time founder, former Yahoo and MySpace operator, managed nearly $1 billion in digital ad spend, author of "Balance is Bullsh*t," creator of Authority Architecture). Their 15+ years of one-on-one authority work informed every signal in the YOUmanize methodology. That work revealed the credibility problem one client at a time. YOUmanize is the system the founders built to solve it at scale.
How is the YOUmanize Score calculated?
The YOUmanize Score is a composite measurement across the seven psychological trust signals, scored against observable patterns in your public presence. YOUmanize shows the signal pattern, evidence, tier, and next best action while keeping exact internal scoring logic private. The pattern matters more than any single signal, and operators who know the recipe tend to optimize for the recipe rather than building real credibility.
Find out where you stand.
Score your credibility across the seven signals AI weighs. Get the next move from Alice. Ninety seconds to five minutes.
We spent the last decade helping people get seen. The next decade belongs to the people who get trusted.
Get Your YOUmanize Score