Visibility is temporary. Authority compounds.
YOUmanize shows you how AI sees your credibility, and what to fix before the next room you're not in decides without you. Get your Score in 90 seconds.
YOUmanize™ Score
Analyzed: LinkedIn · Last updated today
+5 pts since last analysis
Trust Signal Breakdown
Alice · Credibility Advisor
Your strongest signal is Consistency. Focus next on Social Proof. It's the highest-leverage move from here.
Every signal, pattern, and tier in YOUmanize was built directly from the work Rachel and Joshua B. Lee did at StandOut Authority, with 15+ years of one-on-one engagements with high-performing founders, authors, executives, and category-defining operators.
“She's the real deal in a world where real deals are in short supply. I'm a 40+ year veteran of the advertising industry, and Rachel stands out as a true inspiration.”
For founders. For the executives who lead them. For the organizations they represent.
Deploying across a team? →Voices
The platform is new. The work behind it is fifteen years deep.
“If you want to understand what real human connection looks like in the digital age, look no further than Joshua B. Lee. He reminds us that people buy from people, and that genuine connection is the most powerful strategy.”
“Joshua explained why the conversation is shifting to Answer Engine Optimization. The goal is no longer to get clicks, but to become the answer when AI tools surface expertise. His work helps professionals build real authority in an AI-shaped world.”
“What Joshua brings to the table is rare: clarity, conviction, and a deep human connection in a space that's often anything but. He doesn't just optimize LinkedIn, he strives to humanize it.”
“Working with Joshua inspired me to level up my game and own who I am. It went beyond LinkedIn to really being unapologetic for who I am and what I offer in the world.”
“Rachel has this rare gift of understanding the heart of a brand and translating that into something real and meaningful. She helps her clients create connections that feel genuine and lasting, not just about flashy marketing or trends.”
“Joshua reminded me of one of the most valuable lessons in business: we are all human beings. He showed me the power of just being a sincere human online and building my business ethically.”
The shift
For two decades the game was visibility. Optimize pages, post more, buy ads, stack keywords. Whoever shouted loudest won the click. That game is over.
Sixty-five percent of Google searches now end without a click. More than half of B2B buyers start research with an AI chatbot. The discovery layer moved, and AI doesn't rank visibility. It ranks credibility.
If AI doesn't surface you at the moment of decision, you don't exist. The new question isn't can people find me. It's does AI consider me credible enough to put me in the answer.
The seven signals
Every credible person leaves these signals behind. They reflect how humans naturally assess credibility, long before metrics or algorithms are involved. AI now reads the same patterns.
Alignment between what you say, what you show, and what you do.
The reliability and rhythm of how you show up publicly over time.
How often your presence gives value before asking for it.
Alignment between your voice, your topics, and what your audience cares about.
Visible signals that others recognize, engage with, or endorse your credibility.
Clarity around your values, intentions, and boundaries.
The felt sense that your presence is credible enough to remember, repeat, and rely on.
Why we don't publish the weights. Each signal is weighted by its measured impact on AI surfacing, but we deliberately don't publish the formula. Operators who know the weights game the weights. The system measures the pattern of real credibility, not the inputs you can optimize for.
Why this exists nowhere else
For twenty years, every tool in this space optimized for the same thing: visibility. Followers, reach, impressions, keywords. But visibility stopped being the advantage the moment AI became the front door.
An LLM now decides who gets recommended as the answer, and it doesn't weigh follower counts. It weighs the human trust signals underneath: whether you're authentic, consistent, transparent, whether real people vouch for you. No other platform measures that.
Favikon scores creators for ad deals. SEO tools score pages. We're the only ones scoring whether a human is actually trusted at the layer where AI is making the call. Fifteen years of proprietary data underneath. Every Score sharpens it. Nobody can backfill that.
Other platforms measure engagement after the fact. We measure credibility before it costs you a deal.
Meet Alice
Alice is your AI Credibility Advisor. Every week, she reads your updated analysis and tells you the three things to do, what to boost, what to keep strong, and what to ignore for now.
Strategy specific to your signal pattern, your audience, and your stage. Not a generic content calendar.
Personalized guidance from Alice based on your latest analysis
Your current score of 64.17 places you in the Credibility in Formation tier. Focusing on your highest-leverage signals will be the fastest path to advancing your credibility.
Dedicate time this week to share more personal stories that connect emotionally with your audience. Use LinkedIn, where your presence is strongest, to experiment with authentic narratives.
Authenticity is your strongest signal, driven largely by your LinkedIn profile. Continue presenting genuine, original content to maintain this trust pillar.
Your TikTok profile score is low, but since your strength is on LinkedIn, TikTok has minimal impact on your overall credibility right now. Focus where you already have traction.
The system
YOUmanize establishes a baseline, predicts how content will perform before you publish, measures what actually happens, and continuously refines human authority over time.
Coming next: The Bisection Layer (pre-publish prediction + Reality Score) and Alice 2.0 (a real coach, not a chatbot). See what's next →
Built by the people who lived the problem
Co-Founder & CEO, YOUmanize
Co-Owner & CMO, StandOut Authority
LinkedIn Top Voice. Former brand strategy leader at Microsoft and Gartner, led Microsoft Inspire social strategy (1B+ impressions, Speaker Excellence Award) and managed a $50M+ business at Gartner. Featured in The Washington Post. Guest lecturer at UT Austin McCombs.
Co-Founder & CVO, YOUmanize
Founder & CEO, StandOut Authority
25+ years on what makes people trust, connect, and choose. 17 companies built. Nearly $1B in digital ad spend managed for brands including Google and MySpace. Author of Balance is Bullsh*t. Creator of Authority Architecture. Known as The YOUman Catalyst.
StandOut Authority revealed the problem. YOUmanize is the system Rachel and Joshua built to solve it at scale, so the right people stop being invisible at the exact moment AI is deciding who to recommend.
Read the origin story →Built from 15+ years of StandOut Authority client work
Out of respect for our clients' privacy, specific names are reserved for direct conversations. Read more about who we've worked with →
Built as infrastructure
Founders, executives, employees, sales teams, advisors, donors. Every relationship in modern business runs on credibility AI can read. Same trust infrastructure underneath. Different activities on top.
Starts with one operator. Scales to the leadership team. Extends to the organization.
Founder & operator credibility
The wedge. The Score, Alice, and predictive modeling for founders, fractional execs, and expert-led service businesses whose credibility is the buying decision.
Team and leadership trust
The same credibility infrastructure applied to recruiting, employee trust, and leadership credibility across an organization.
Relationship-driven scaling
Trust scoring across customer-facing roles. Pipeline credibility at the human level, not the brand level.
Donor and mission trust
Credibility infrastructure for donor confidence, mission alignment, and organizational transparency.
Common questions
Score your credibility across the seven signals AI weighs. Get personalized coaching from Alice. Five minutes.
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