Rachel B. Lee
Co-Founder & CEO
Former Microsoft and Gartner leader, LinkedIn Top Voice and MBA from The University of Texas at Austin. Rachel has spent 15+ years at the intersection of brand, technology, marketing and business growth.
We built the system by hand before we built the software.
YOUmanize™ grew out of years spent helping professionals turn their expertise into credibility, visibility and business growth.
Why we built it
Credible in real life.
Only partly understood online.
Working with founders, executives and professionals through StandOut Authority, we kept seeing the same disconnect. Someone’s experience was real. Their digital presence told only part of the story.
Followers and impressions couldn’t explain it. Then AI began interpreting that story for people, making the gap harder to ignore. We built YOUmanize™ to help professionals understand the picture, connect it to evidence and strengthen how they’re known.
The people behind YOUmanize™
Joshua B. Lee
Co-Founder & CVO
Veteran entrepreneur and digital growth strategist who has founded 17 companies, built Adfirmative to $20M+ and managed nearly $1B in digital advertising spend.
Where the work began
Built through
StandOut Authority.
StandOut Authority is where we help founders, executives and experts make their experience clearer, more credible and easier to choose.
That work with people and brands shapes the thinking behind YOUmanize™.
Explore StandOut AuthoritySelected brands served through StandOut Authority
