Built from the work
Rachel B. Lee put the problem in one sentence. Joshua B. Lee had spent years seeing the gap between the attention someone could buy and the trust they had to earn.
Why we built it
Through StandOut Authority, Rachel and Joshua worked with people whose depth of experience did not always come through online. A bio, a client recommendation, and a project result could each tell part of the story.
Helping someone say it clearly was one part of the work. Showing what stood behind it was another. As more tools began repeating professional information, that second question became harder to ignore.
YOUmanize™ connects how you show up with how you want to be known, then helps you choose useful improvements.
Co-founder
Rachel brings brand and marketing experience from Microsoft, Gartner, and StandOut Authority. Her work centers on making a person’s value clear enough for other people to understand, connect with, and trust.
Connect on LinkedIn ↗
Co-founder
Joshua founded StandOut Authority in 2014 and wrote Balance is Bullsh*t. His work in digital marketing and professional relationships led him to the question behind YOUmanize™: what makes earned credibility visible and checkable?
Connect on LinkedIn ↗What we believe
A useful report helps people understand the work and make a better-informed next move.
Individuals can use their own reports. Organizations can support the people they represent. Platforms can explore an authorized way to use the report. Public recognition should carry an explanation of what was earned.
Your Brand Playbook captures how you want to be known. Your signals, evidence, and goals give Alice context to help you strengthen your presence in your voice.
Explore the report ↗Your next move
Start with the people you represent, get your own report, or talk through a platform integration.
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