01 · HOW YOU SHOW UP
Your expertise has moved forward. Your presence hasn’t caught up.
You now coach senior leaders. Your profiles and public work still emphasize the HR role you held before. Someone looking for a leadership coach could miss what you offer today.
What shows up todayYour previous HR role
The opportunity: make your current expertise easier to recognize.
02 · WHAT YOU WANT NEXT
Give your next chapter a clear direction.
Tell Alice who you help, what you help them accomplish and the work you want more of. Your Brand Playbook gives you a clear reference for your bio, content and introductions.
What you want to be known forLeadership coaching for senior executives
The question: can a prospective client see how you could help?
03 · WHERE TO BEGIN
Start with one real example of the work.
Alice can help you draft a clearer bio around a relevant project. You review the words, check the details and decide what to publish. Then use future reports to follow how your presence changes.
A question to explore with Alice“Which project best shows the work I want to be known for?”
The next move: bring your current expertise into your bio.